Just as Doulton’s Lambeth art studio was supported by the manufacture of drainpipes, the Burslem enterprise was in its turn supported by the sale of Doulton’s famous tablewares.

A contemporary publicity shot for the Syren pattern.

Just as the many other pottery companies of the time, Doulton attempted to stay bang up to day whether it be imitating arts and crafts, designs, Victorian styles or geometric art deco patterns, yet, Doulton managed to climb to the top of the pile playing upon their heritage for producing quality items in modern tastes.

A leaflet promoting Doulton’s latest designs ca. 1935.

As well as producing items for the humble households up and down the country and around the world, Doulton also supplied some of the top hotels and restaurants with exclusive tablewares including The Savoy and Claridges in London. Certain patterns were targeted at particular markets such as the Maple Leaf pattern…